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For Sales Leaders & Business Owners Who Are Tired Of Underperforming Sales Reps and Missing Sales Quotas ...
Fix Sales Underperformance — Without Firing Your Team or Burning Out!
Introducing... The REP RESCUE Playbook™
Your Complete System to Save Struggling Sales Reps and Turn Them Into Consistent Quota Crushers
If you’d like to learn how the RepRescue Playbook™ can help you rescue and rebuild your sales team — starting this quarter — Let's talk...
No pressure. No fluff. Just clarity on how this works and
whether this is the right fit for your team.
First — Let’s Be Clear on What This Is NOT.
The RepRescue Playbook™ is not another generic sales manager training course.
This is not about how to:
- Plan sales territories
- Hire new reps
- Design compensation plans
- Create fancy pipeline reports
- Or attend more theory-heavy leadership workshops
You already have enough of that noise.
And frankly — none of it will help you right now if you’re staring at a sales team or Individual Contributor that’s underperforming.
This playbook is about ONE thing, and ONE thing only:
👉 Turning underperforming or mediocre sales reps into high-performing, quota-crushing sales machines — fast.
If you’ve got a rep (or several) who aren’t delivering…
If your team’s results are dragging you down…
If your own job security and leadership credibility are at risk…
This is the system you need. Nothing more. Nothing less.
The Silent Career-Killer No Sales Manager Talks About…
You know the feeling...
- The painful 1:1 where you realise a rep has no idea how to fix their pipeline.
- The forecast call where you’re forced to defend numbers you know won’t come in.
- The growing pressure from leadership — “When are you going to turn this around?”
- The sleepless nights wondering, “Should I fire them? Can they even be saved? How long do I have before this starts reflecting on ME?”
Here’s the truth:
If you’ve got even one under-performer on your team, you’re already carrying risk:
- Morale killer — The rest of your team starts to lower their standards
- Culture rot — Accountability fades, excuses spread
- Missed targets — Your entire number gets harder to hit
- Personal brand damage — Leadership starts questioning your ability
And if it spreads? You’re in deep trouble.
Because sales leadership is judged by ONE metric: SALES PERFORMANCE.
So, I have simple question for you...
Are Members of Your Sales Team Underperforming?
You know that feeling of dread when you look at the monthly sales numbers or the performance of a specific Individual Contributor who's missed their sales quota... again!
Well... maybe it's time to stop the endless cycle of disappointment and take decisive action...
...and I'm not talking about crafting an Exit Plan!
This is extremely costly, an extremely slow way of fixing the problem and an extremely risky strategy!
Before you consider letting another underperformer go, understand the true cost of replacing them — in both money and time.
Monetary Cost
- Estimated total replacement cost: $115,000–$240,000 per sales rep
- Includes recruiting, onboarding, training, lost revenue, and opportunity cost
- According to DePaul University’s Center for Sales Leadership, it can cost up to 1.5x–2x a rep’s annual salary to replace an underperforming Individual Contributor.
- And doesn't included the wasted investment you're having to right off in the IC you're 'letting go'!
Time Cost
- 4–6 weeks to recruit and hire
- 1-3 months notice to be worked with previous employer
- 6.2 months average ramp time to full productivity
- That’s on average 9 months of lost pipeline performance and missed targets
- And this doesn't include your time and the effort you've got to invest into starting the whole process again, in the hope that this one can deliver!
PLUS... Just sending people on training, as part of a PIP (Performance Improvement Plan) isn't enough!
WITHOUT reinforcement and 'coaching', only 13% of training is retained after 30 days of course attendance.
MEANING... You're often back where you started in a matter of weeks, out of pocket with nothing to show for and still stressing about your team performance and job risk!
Why Most Managers Stay Stuck (And How to Break Free)
When faced with an underperformer, here’s what most managers do:
- Deliver generic pep talks
- Mandate “more activity” without diagnosing root causes
- Create action plans based on symptoms, not real issues
- Micromanage — leading to frustration on both sides
- Give up and go back to recruiting — repeating the cycle
There IS a Better Way - It Starts With the Right System
But none of that fixes the core problem: why the rep is underperforming in the first place.
And without a clear system to identify the right issues… coach the right behaviors… and reinforce the right habits…
You’ll burn time, energy, and credibility — while results continue to slip.
The RepRescue Playbook™ is a proven, tactical system used by high-performing sales leaders to take struggling reps and systematically turn them into consistent performers.
It’s a complete structure of targeted playbooks that helps you:
- Diagnose exactly what’s holding each rep back
- Build a personalized, actionable recovery plan
- Reinforce the right habits week after week
- Transform coaching from chaos to clarity
- Do all of this without adding hours to your already overloaded calendar
This is NOT a “nice to have.” It’s a leadership survival tool.
If you’d like to learn more about the RepRescue Playbook™ and how it can help you rescue and rebuild your sales team — in just 90 days or less — apply for a short conversation with me.
Introducing: The REP RESCUE Playbook™ - The Fastest Way to Fix Sales Underperformance (Without Adding to Your Workload)
The REP RESCUE Playbook™ is a system that uses a proprietary performance improvement framework, giving you a simple, structured way to turn performance around.
The REP RESCUE Playbook™ is Built for Busy Sales Leaders — Not Full-Time Coaches
This is not another training course you’ll never finish.
It’s not a mountain of theory you’ll struggle to implement.
And it’s definitely not going to hijack your calendar.
The RepRescue Playbook™ is a practical system that works with how you already lead.
- Simple — You can learn and deploy it in a single afternoon
- Time-efficient — Built to fit into your existing 1:1 cadence and team rhythm
- Plug-and-play — No new tools or tech required
- Manager-friendly — You coach and guide, but your reps do the heavy lifting
- Proven — Used by sales leaders who have rescued and rebuilt high-performance teams
Bottom line: This doesn’t add to your workload — it helps you reduce it.
By giving you the exact tools to turn underperformance into predictable, consistent results.
A Complete Structure for Sales TurnarounD
The system is built around three powerful playbooks — each designed to address a critical stage of the performance recovery journey.
You’ll move your reps through each stage at the right pace — without overwhelm, without confusion.
Here’s how it works:
1️⃣ Diagnose exactly what’s broken — and why
2️⃣ Build and lead a targeted turnaround plan
3️⃣ Reinforce new behaviors until they stick and drive results
Simple. Structured. Scalable.
The entire playbook is built to make you a more effective leader — without adding unnecessary complexity.
I've helped improve the sales performance of many of the biggest tech companies in the world......So, let me help you!
Playbook One: The REPAIR Phase
This first playbook looks to Diagnose What’s Broken — With Surgical Precision
Most performance improvement efforts fail because they start in the wrong place. Like poor sales people, ineffective sales coaches often jump, to early, to a solution...
- They skip the diagnosis.
- They jump straight into generic coaching or “more activity” mandates.
- They waste precious time chasing symptoms — not causes.
That’s where your first playbook comes in.
The first pillar of the RepRescue Playbook™ gives you a complete diagnostic system — designed specifically for busy sales managers — to pinpoint exactly what’s holding a rep back.
No guesswork. No gut feel. No vague assumptions.
This isn’t just a checklist. It’s a precision tool, built from years of coaching and transforming sales teams across the world.
Here’s what it does:
- Helps you diagnose performance problems fast — in a single coaching session
- Breaks down even the most complex rep challenges into a clear, focused path forward
- Uses a proven set of 54 targeted coaching prompts to uncover true root causes — not surface-level excuses
- Helps you zoom in on the one or two things that matter most — so you can stop wasting time and start driving impact
- Equips you with a Micro-Repair Plan™ — a simple, actionable roadmap for change that your reps can actually follow
- Transforms your coaching conversations from chaotic and reactive → to clear and controlled
And here’s the best part:
This entire diagnostic system is designed to be fast, lightweight, and easy to implement.
You don’t need new software. You don’t need weeks of training.
In as little as 30–45 minutes, you can run a full diagnostic that will fundamentally shift how you coach your rep — and where they focus their efforts.
In short: this first playbook shows you exactly what to fix — and why — so every action you take afterwards is built on a solid foundation.
Because if you don’t start with clarity, no amount of coaching will move the needle.
Ready to make it happen?
Playbook Two: The REBUILD Phase
Diagnosing the right issues is just the beginning.
Once you know what’s holding a rep back — you need a clear, practical way to lead them forward.
That’s where your second playbook comes in.
This is where most managers stumble. They create generic “action plans” that get forgotten by week two. They push reps harder, hoping effort alone will drive results.
It rarely works.
Because when a rep is underperforming, they don’t just need to “try harder.”
They need a complete, structured process to rebuild their skills, habits, mindset, and momentum — step by step.
That’s exactly what this second playbook delivers.
Here’s what it does:
- Gives you a proven 7-stage turnaround framework — so you know exactly what to coach, when, and why
- Creates buy-in from your rep — turning them from a reluctant participant into an engaged partner in their own recovery
- Provides a 30–60–90 day roadmap you can both follow — no more winging it
- Helps you coach with precision, targeting the exact behaviors and skills that need to change
- Builds momentum fast — reps often experience early wins within the first week
- Keeps the process lightweight and achievable — so it fits into real-world selling, not ideal-world theory
- Shifts the focus from trying harder → to doing better → to winning consistently
Designed to Lead — Not Babysit
As a manager, you don’t have time to hold hands.
You need to lead turnarounds in a way that builds rep ownership — not dependency.
This playbook empowers you to do exactly that.
You’ll guide the process, but your reps will do the work.
Week by week, you’ll see them:
- Regain clarity and confidence
- Rebuild their pipeline with discipline
- Master key sales behaviors they were missing
- Stack early wins — which fuels belief and momentum
- Transform into a rep you can trust to perform
Why It Works
Because it’s not based on wishful thinking or motivational fluff.
It’s based on battle-tested coaching models used to turn hundreds of underperformers into high achievers.
And because it’s structured, you don’t have to wonder:
“What do I say in this 1:1?”
“Are they even trying?”
“Is this fixable… or are we done here?”
You’ll know exactly what to do — and when — at every stage of the turnaround.
In short: this second playbook gives you the roadmap your reps need to rebuild — and the leadership structure you need to drive the comeback.
Ready to make it happen?
Playbook Three: The REINFORCEMENT Phase
The hardest part of any turnaround isn’t starting change.
It’s sustaining it.
Most performance improvement fails here — in the final mile.
You’ve diagnosed the real issues.
You’ve led your rep through a focused recovery plan.
You’ve started seeing early wins.
But without the right reinforcement process, all that progress can quietly disappear.
Old habits creep back.
Muscle memory takes over.
Your rep slips — and before long, you’re back at square one.
That’s where your third playbook comes in.
Here’s what it does:
- Gives you a simple, repeatable system to reinforce new behaviors until they become second nature
- Keeps your reps accountable — without pressure, micro-management, or nagging
- Builds true confidence and consistency — so success becomes the default, not the exception
- Helps you observe and coach progress in real time — so you can adapt as needed
- Creates a rhythm of recognition and reinforcement — because what gets reinforced, gets repeated
- Protects you from the dreaded “quick win → fast backslide” cycle
- Helps your reps build a true high-performance mindset and lifestyle — not just survive the next quarter
Designed for Real-World Sales Teams
This isn’t about adding more checklists or more meetings.
It’s about embedding the right habits into how your team already operates.
With this playbook, you’ll install lightweight but powerful rhythms that:
- Keep reps focused on what matters
- Reinforce progress week by week
- Drive self-accountability (reps own their growth)
- Maintain coaching momentum — without burning out the manager
Training is the spark.
Reinforcement is the fuel.
And this playbook gives you the fuel system to turn short-term wins into long-term transformation.
Why It Works
Because it’s built on a simple truth:
Without reinforcement, 87% of new skills are lost within 30 days.
Most sales managers know this intuitively — they’ve watched it happen.
This playbook helps you break that cycle.
So when you invest the time to turn a rep around, the gains don’t evaporate.
Instead, they stack. They stick. And they scale.
In short: this third playbook locks in the gains — so your reps don’t just get better, they stay better.
Ready to Turn Underperformance Into Predictable Sales Success?
If you’re serious about building a high-performing sales team — not just surviving another quarter — now is the time to take action.
- No more guessing what’s holding reps back
- No more wasting time on ineffective coaching
- No more carrying underperformance that’s dragging down your team, your number, and your leadership brand
The RepRescue Playbook™ gives you:
- A proven system to diagnose exactly what’s broken
- A step-by-step roadmap to lead real, measurable turnarounds
- A simple reinforcement process to lock in lasting change
- A framework that saves you time — not adds to your workload
- The leadership tools to coach with confidence and win with your team
One conversation is all it takes to see if this is the right fit for you and your team.
If you’ve got even one rep you’d like to rescue — or if you want to future-proof your entire team against underperformance — I invite you to book a short call with me.
I’ll walk through:
- How the system works
- How it can be tailored to your team
- What kind of results you can expect — and how fast
There’s zero obligation. But the first step is yours to take.
Take the first step toward building the high-performing
sales team you know you’re capable of leading.
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